This is the only “Clean Look” step that requires actual cleaning. #cleanlook has 16.1 million views.įirst, you’ll want to cleanse your face with something hydrating. There’s a whole bevy of posts in this exact format showing off the multiple steps users take to look so fresh and so clean. In it, she demonstrates “how to achieve the ✨clean✨ look” with a series of swipes and spritzes set to “Manhattan,” by Ella Fitzgerald. In mid-September, for example, TikTok user and off-duty model Eva Rankin replied to a comment that simply read, “ you look so clean,” with a beauty tutorial that now has 1.3 million views. This specific “Clean Look,” however, seems to have really picked up steam at the top of the fall. Very early in the year, TikTok users began asking the public if they looked “musty or clean,” a trend that ended up being as problematic as you’d think. If the “Clean Look” had a beauty mood board, it would be plastered with pictures of Rosie Huntington-Whiteley, Laura Harrier, and Zoë Kravitz floating around the world’s best selfie, by Zendaya, which would be radiating in the center.
It socializes in the same circles as “model off duty” and “fresh-faced” and is typically worn by “That Girl,” who exudes “main-character energy.” In layman’s terms, it’s pretty much a no-makeup makeup look worn by a person with a very symmetrical face and great skin (probably achieved with the help of many expensive facials and laser treatments) who is styled and accessorized in a way that looks effortless, “expensive,” and pristine.īut what makes someone look “clean”? Apparently, dewy skin makeup that’s strategically placed to make it look as if you’re not wearing any fluffy, feathered brows and flushed cheeks.
One of the latest trends making the rounds on TikTok involves looking “clean” by wearing the “Clean Look,” 2021’s take on no-makeup makeup, Rich-Person Skin, and Rich-Girl Hair.
Photo-Illustration: The Cut Photos: Getty Images Hailey Bieber, model off duty, wearing the “Clean Look.”